Just about everyone knows that January 1st is the traditional start of the “Weight Loss Resolution” season. If you watch TV on New Year’s eve, one of the first ads you will see after midnight will be for some weight loss product. Everyone is targeting that person who resolved that this was the year they were going to lose some weight.
With that, you may be asking why we are not launching our 2011 Weight Loss Summit on the first of January?
We decided not to be part of the frenzy…
Those first few weeks of January are nuts. Everyone is vying for the traffic and it seems that people looking are doing just that; looking. After almost ten years selling weight loss products, Tom and I have found that our sales actually increase after the first two weeks in January.
The competition slows down and people are now settling in to the new year. But, more importantly, the people who are serious about weight loss are still in the market. The “tire kickers” that thought it was a good idea on January 1 to start a diet are back at McDonalds.
Starting the end of January, right through March is the prime weight loss season.
Thanks,
Keith & Tom